More than buyer lists
Every step it takes to sell into North America
Finding buyers is step five of six. Before it you have to pick the right market, build a storefront an overseas buyer can read, and hold the certificates that market requires. After it, your samples have to land in North America. Miss any one and a buyer list is unusable.
Six steps, and the order matters
Skipping certification to go straight to buyers means paying to find someone, then telling them you don't have the certificate they asked for.
01
Export audit
Establish which market to enter and what is missing. Skip this and every later dollar is a guess.
02
Storefront
The first thing an overseas buyer looks at before deciding whether to reply. The base build is free.
03
Inquiry system
Auto-reply, auto-translate, track orders. Runs on a database and a server, so it carries a monthly fee.
04
Compliance
The certificates the target market requires. The one step that actually decides whether you get in.
05
Buyer development
This is what the Goldrute platform already does. Buyer Match runs on credits — nothing to order.
06
North American presence
The ten days after a buyer says "send me a sample" decide the deal. Samples sit in Ontario — 1–2 days domestic.
One dividing line: does it keep costing money
Free
Your English product site, free
Company profile, a catalog buyers can filter by specification, technical articles, an honest compliance page, search and AI-answer optimisation, deployment and TLS — plus an inquiry form that emails you. Up to 20 SKUs, hosted on our domain to begin with.
Paid
What makes it an actual business
Database, buyer login, an inquiry-to-order desk, an instant English acknowledgement when a buyer writes at 3am, inquiries auto-translated and consolidated — plus the export audit, certification filings, and samples stocked and photographed in Ontario.
A static site costs us almost nothing to host once it's built, so we can give it away. The moment there's a database, a server and a mail sender, we get billed every month. That line is drawn from our own cost, not from marketing.
Every line, priced in the open
Priced in USD with the RMB equivalent shown; you can settle in either. Certification-body fees and ad spend are paid by you directly to those bodies and platforms — we never front them or mark them up.
Step 1
Export audit
Export screening call
A 30-minute call: roughly which market fits and what you are missing.
Free
30-minute one-to-one call
One-page initial read
Sample-warehouse eligibility check
Turnaround: Scheduled within 2 business days
Export audit report
An 18–25 page written report: where you can legally sell today, and which market your budget actually reaches.
$390
¥2,800
Typical market rate: Comparable consulting diagnostics $700–2,100
Countries your current products may legally be sold into
A recommended target market matched to budget — not a default "go to the US"
Which certificates are missing, what each costs and how long it takes
Price band for comparable products in that market
+ 1
Turnaround: 5 business days
Certification roadmap
Every certificate one market requires, in order, with total cost and timeline.
$530
¥3,800
Typical market rate: $700–1,400
Full list of mandatory and commonly-demanded certificates
Filing order — which one first saves money
Agency fee bands and timeline estimates
Recommended bodies and how to approach them
Turnaround: 1 week
Step 2
Storefront
English product site (front end)
A complete English marketing site, indexed by Google and AI answer engines. Free, up to 20 SKUs.
Free
Company profile and home page
Product catalog with parameter filtering ("in water, 380V" returns the right models)
Technical articles tuned for search and AI answer engines
An honest compliance page — what you hold, and what is still in progress
+ 2
Turnaround: 3–5 weeks
Additional SKUs
SKUs beyond the free 20.
$7
/ SKU
¥50
Typical market rate: $11–21 each
Spec table entry
Image processing
English description
Additional language
Match the language to the market — Arabic for the Gulf, Spanish for Latin America.
$670
/ language
¥4,800
Typical market rate: $830–1,670
Full interface translation
Product copy translation
Search metadata and hreflang
Market landing page
A page built for one market, with its certificates and local units.
$530
/ page
¥3,800
Certificates for that market
Local unit conversion (imperial / metric)
FAQ
Local reference slot
Move to your own domain
Migrate the site from our domain to yours.
$250
¥1,800
Typical market rate: $140–420
DNS and migration
Mail records (SPF / DKIM / DMARC)
Search-engine resubmission
Step 3
Inquiry system
Inquiry system · Lite
Solves the first pain: an inquiry arrives and nobody answers.
$950
one-off, plus $95/ mo
¥6,800 + ¥680/ mo
Typical market rate: Comparable SaaS $1,100–2,800/yr
Database and server
Every inquiry stored, searchable, exportable
Auto-acknowledgement: the buyer gets an English confirmation and spec sheet instantly
Instant notification to the factory
Turnaround: 1 week
Inquiry system · Standard
Solves the second pain: you reply, but you cannot keep track.
$2,050
one-off, plus $180/ mo
¥14,800 + ¥1,280/ mo
Typical market rate: Comparable SaaS $2,800–5,600/yr
Everything in Lite
Buyer login (Google account or email + password)
Inquiry → quote → acceptance → order, end to end
Inquiries auto-translated to Chinese and consolidated
+ 2
Turnaround: 2 weeks
Inquiry system · Full
Solves the third pain: too many orders to track.
$3,990
one-off, plus $275/ mo
¥28,800 + ¥1,980/ mo
Typical market rate: Custom build $5,500–14,000
Everything in Standard
Production progress tracking the buyer can check themselves
Document area: certificates, drawings, inspection reports
Multiple staff accounts with roles
+ 1
Turnaround: 3 weeks
Step 4
Compliance
Certification · Light (documentary)
No sample testing — compile the technical file and self-declare.
$390
¥2,800
Typical market rate: $420–1,100
Covers: RoHS / REACH declarations, EN 10204 3.1 mill certs, African pre-shipment inspection
Technical file assembly and declaration drafting
Liaison with the body and progress chasing
Bilingual correspondence
Turnaround: 2–4 weeks
Certification · Standard (test & certify)
Samples go to a lab; one body tests and issues.
$1,780
¥12,800
Typical market rate: $2,100–4,200
Covers: UL / CSA, most CE directives, SASO, SIRIM, RCM, KC, BIS, EAC
Body selection, sample preparation, filing
Chased through to issuance
Bilingual correspondence
Turnaround: 2–8 months depending on the scheme
Certification · Heavy (audit / retrofit)
The body audits your plant, or you must retrofit, or register province by province.
from
$5,100
¥36,800
Typical market rate: $5,500+
Covers: ASME Section VIII U-stamp, NEC 500 / ATEX hazardous location, Canadian CRN
Plant assessment and remediation plan
Audit attendance and end-to-end management
Bilingual correspondence
Turnaround: 9–24 months
ISO 9001 quality management
Large buyers require it before opening a supplier account. Recognised worldwide.
$950
¥6,800
Typical market rate: All-in domestically $1,100–2,800
Help building the system documentation
Internal audit preparation
External audit attendance
Body liaison
Turnaround: 3–6 months
Step 5
Buyer development
Buyer Match (platform feature)
Scores your product against the North American buyer corpus — fit, entry point, opening line, per buyer. Runs on credits; nothing to order.
Uses credits
Per-buyer fit score with reasoning
Likely purchase, entry point, opening line in English
Risk note — why this one may not be worth pursuing
Proven-importer flag backed by bill-of-lading records
+ 1
Buyer list · Starter
15 qualified buyers, hand-reviewed before delivery.
$68
¥480
15 qualified buyers
18-field CSV (email, phone, address included)
Branded PDF action report
Import-origin analysis
Buyer list · Trial
30 qualified buyers, with a deeper review pass and outreach scripts.
$220
¥1,580
30 qualified buyers
Deep review — a stricter second scoring pass
One outreach script set
Six months free sample storage in North America
Buyer list · Growth
50 qualified buyers, with named decision-makers across both US and Canada.
$415
¥2,980
50 qualified buyers
Five outreach script sets
Decision-makers: name, title, LinkedIn
Both US and Canadian markets
+ 2
Ongoing buyer development
New lists, sequenced sends, follow-up and translated reporting, every month.
$670
/ mo
¥4,800
Typical market rate: $700–2,100/mo
100 new companies a month
Sequenced email campaigns
Reply handling and follow-up
Foreign-language replies translated and consolidated into a Chinese report
Deal support
From the first price question through samples, a buyer factory audit, and the shipping paperwork.
$2,780
/ first order
¥20,000
Quoting support: what price, whether freight is included, which Incoterm
Sample process: what to send, how to mark it, who pays the freight
Buyer audit prep: what they'll ask, how to answer, which records to have ready
Documents and logistics: invoice, packing list, bill of lading, certificate of origin
+ 1
Turnaround: Per order, typically 4–10 weeks
Step 6
North American presence
North American sample stocking · 6 months
Samples held in Ontario. A sample request goes from an 8–15 day air freight wait to 1–2 days domestic.
$250
¥1,800
Numbered, shelved and photographed within 48 hours of arrival
Intake receipt with location code and photos you can forward to a buyer
Six months of storage
Free forwarding operations (domestic delivery paid by the buyer, per trade custom)
+ 1
Turnaround: Shelved within 48 hours of arrival
Sample storage renewal
Renewed in six-month terms after the first period.
$168
/ 6 mo
¥1,200
Six further months of storage
Reminder 14 days before expiry
Renew, return or dispose on site
Remote video viewing
We take the sample in hand on a scheduled video call. The buyer never has to fly in.
$42
/ session
¥300
A ~30-minute video call
Handling, measuring and simple demonstration on camera
Recording kept so it can be reused with other buyers
Professional product photography
Shot under showroom lighting in Ontario — usable directly on the site, in catalogs and in outreach.
$250
/ 20 images
¥1,800
Typical market rate: Domestic product photography $14–42/image
Individually shot under showroom lighting
20 retouched images
Web and print sizes
Drop-in replacements for scanned catalog images
Unboxing / demo video
60–90 seconds shot in the showroom, ready to send to a buyer or embed on the site.
$110
/ video
¥800
Typical market rate: $280–1,100 per video
A finished 60–90 second cut
Real showroom setting, not a studio backdrop
English subtitles
Social-ready aspect ratios
360° spin image
A drag-to-rotate product view for the web.
$168
/ item
¥1,200
Typical market rate: $210–560 per item
Multi-angle capture and assembly
Web embed code
Mobile support
Active referral
When other buyers visit and notice your samples, we introduce them.
$390
/ yr
¥2,800
Proactive introduction when visiting buyers notice your samples
Referral log and confirmations
A buyer visiting for someone else's product sees yours on the way
North American sample address
An Ontario address you can put on your site, cards and outreach.
$250
/ yr
¥1,800
Ontario receiving address
Signed-for receipt and notification
Usable on your site and cards
North American forwarding number
A local number with call forwarding and voicemail transcribed to your email.
$168
/ yr
¥1,200
Typical market rate: $210–560/yr
A local North American number
Call forwarding
Voicemail transcribed to email
Ongoing
Ongoing operations
Content updates
Two technical articles a month so Google and AI answer engines keep finding you.
$225
/ mo
¥1,600
Typical market rate: $140–280 per article
Two long-form technical articles a month
Written in English, tuned for search and AI answers
Publishing and index submission
Social media management
Day-to-day posting and replies on LinkedIn, YouTube and Facebook.
$390
/ mo
¥2,800
Typical market rate: $420–1,100/mo
LinkedIn company page
YouTube product video publishing
Facebook page upkeep
Comment and DM handling
Google Ads management
Search and LinkedIn campaign setup, running and optimisation.
$390
/ mo
¥2,800
Typical market rate: $420–700/mo, or 15–20% of spend
Account setup and conversion tracking
Keyword research and campaign build
Monthly optimisation and reporting
LinkedIn targeted campaigns
Bundles
Bundles
Starter bundle
For a factory that has never exported, or a tight first budget.
$1,085
one-off, plus $95/ mo
¥7,800 + ¥680/ mo
Typical market rate: $1,335 bought separately
Export audit report
English product site (≤20 SKUs)
Inquiry system, Lite
Sample-warehouse eligibility check
Export bundle
The main package — storefront, system, buyer list and samples all landed at once.
$3,300
one-off, plus $180/ mo
¥23,800 + ¥1,280/ mo
Typical market rate: $3,830 bought separately
Export audit plus certification roadmap
English product site plus one additional language
Inquiry system, Standard (buyer login, quotes and orders, auto-translation)
Buyer list, Trial (30 companies)
+ 1
Full programme
For exporters switching markets, and anyone serious about North America.
$7,470
one-off, plus $275/ mo
¥53,800 + ¥1,980/ mo
Typical market rate: $8,915 bought separately
Everything in the Export bundle, with the Full inquiry system
Two additional languages plus two market landing pages
Buyer list, Growth (50 companies with decision-makers)
20 professional photographs plus three unboxing videos
+ 1
Start with an export audit
Tell us what you make and where you want to sell it. You get a written read: which countries you can legally sell into today, which market your budget actually reaches, and exactly which certificates are missing.